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Vertical E-commerce 垂直电子商务

2014年07月02日 11:37 来源于 沙龙365登入
纽交所上市半月余的聚美优品频传捷报,让垂直电商这个电子商务大潮中的小小支流成为关注焦点。除去聚美,垂直电商唯品会以及刚刚转型的美丽说和蘑菇街也让激战正酣的电子商务大佬们难以小觑。究竟什么是垂直电商呢?他们与淘宝京东又有什么不同呢?
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Vertical E-commerce 垂直电子商务

Vertical e-commerce is a model used by websites that sell products from a particular industry or goods with a similar theme. The model differs from that used by most large e-commerce sites, like Taobao.com, which offer a range of products. Vertical e-commerce websites are often shops that offer professional services to attract visitors, and they also engage in business-to-consumer or business-to-business activity. For example, Jumei.com is a vertical e-commerce website that focuses on cosmetics. Customers find it easy to find a specific product they want on such websites, but these sites would become extinct without unique or professional services.

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